Instagram for your Business: Creative Content Ideas for Surviving Lockdown

It’s day ‘who’s counting anymore’ of lockdown and one thing is for sure, life as we know it has done a 180-degree flip. Who would have thought we’d only leave our homes for essential items, start collecting hand sanitisers and that face masks would become a fashion statement? Being South Africans, we have taken these changes in our stride and stayed true to our humour-coated coping mechanisms for the most part.

However, memes and elbow shake gifs aside, the lockdown has left a wake of suffering and despair for many small and medium enterprises who have either tried their best to push through this period of dire economic uncertainty or, sadly, have had to shut their doors for good. That is where we step in with some encouragement and tips, because with the right attitude and fighting spirit, we believe your business can make it through this foggy time. How, you may ask? By taking your business online of course.

Online marketing platforms are the thing right now, thanks to social distancing, but also for a few other reasons: less capital is needed to get it going, you have fewer overhead expenses, fewer utility bills, location isn’t a problem, you can outsource work tasks to virtual assistants as and when you need, the list of pro’s goes on. But, you will need to be creative and consistent!

Getting your business started on Instagram is a great place to start. It has now been around for 10 years, becoming increasingly influential across the globe. There are 116 million active uses in the US alone, it’s the second most logged in social media site and users spend an average of 53 minutes on it daily. It’s clear that setting up your business on Instagram has the potential for success. What are you waiting for?

Now, the ‘tricky’ part; managing an Instagram account isn’t easy. It’s an ongoing juggle of posting the right type of content at the right time, engaging with followers and constantly coming up with innovative ideas that beat the algorithm. If your current business Instagram page hasn’t been bringing home the bacon, then it’s also time to spice it up. Follow our fresh ideas to get motivated:

Switch to a Business Account

Before you do anything else, switch over to a business account. It’s as simple as clicking on the settings tab and scrolling down until you see the ‘Switch to Business Profile’ option. Followers will be able to click on your contact button to get in touch from your Instagram page, you can create and publish adverts within the app and you get access to analytics tools.

Create Engaging Content

This could be in the form of asking your users questions that they comment on in the post. They could even help you come up with new product ideas and guide your content in future posts.

Another option is to create tutorial videos that show users what your product/service is all about. Application videos or ‘How to’/ DIY videos are winners. How you present yourself in the video will depend on the type of audience you are wanting to attract.

Don’t be afraid to do some ‘behind the scenes’ content such as showing your followers the hard work and commitment that goes into building your brand. Sharing your story is a great way to build trust.

Give your audience a mind break, where, instead of posting the usual photos, create one that makes your audience pause and think a little, like a mind puzzle or having an opinion poll. Make sure to apply this content to your stories and highlights too.

Find ways to Highlight the Features and Benefits of your Product

Associate your product with your brand values, heighten its exclusivity or share how it solves a problem your audience might face. Sometimes it’s best to first think about and decide on a caption and then find a photo/illustration/meme that suits it.

Product launches and upgrades are a great way to publicise your business and get creative with content. Have a count down with sneak peaks of the product to create anticipation.

Throw in some competitions every few months to keep your site and products attractive; including holiday and special events competitions. Set clear guidelines on how to enter, e.g. Tag three friends, share the page, follow the page. This will boost your following. Remember to engage with followers in the comments section and on other pages too.

Influencer Endorsements

People like to follow other people, not a faceless brand. These days it’s about building relationships with your followers and one way to do so is to use an influencer or celebrity who is well known and genuinely liked within your niche market. Because the followers are already fans, it will be easier to sell your product and brand. Don’t forget to include popular hashtags to draw a wider audience.

There are so many other clever tips to get your business booming on Instagram so be sure to do your research and planning before you get going. If you need any assistance get in touch and we’ll gladly assist, www.skivvy.co.za.

Related Posts

Comments (4367)

viagra 100mg uk – order generic viagra viagra 100mg price

sildenafil sale – sildenafil 50mg tablets sildenafil 150mg

prednisolone cheap – order neurontin 800mg for sale cialis 5mg price

buy prednisolone 10mg pill – buy prednisolone 40mg without prescription order tadalafil 20mg pill

modafinil 200mg pills provigil 100mg pill order modafinil online cheap

buy augmentin 1000mg generic – cheap augmentin 375mg order tadalafil 5mg sale

cost bactrim – buy bactrim online cheap sildenafil 150mg for sale

order bactrim 960mg sale – viagra 100mg price order generic sildenafil 150mg

cephalexin pills – purchase erythromycin sale buy erythromycin 500mg generic

generic cephalexin 500mg – erythromycin 250mg tablet erythromycin 500mg oral

provigil for sale buy modafinil 200mg pill provigil 100mg pill

order fildena online – sildenafil ca buy stromectol canada

fildena 50mg cheap – nolvadex medication where to buy ivermectin for humans

modafinil 100mg brand order provigil pills modafinil tablet

budesonide price – tadalafil ca antabuse online buy

buy budesonide online cheap – brand antabuse 500mg order disulfiram 500mg online

purchase cefuroxime generic – order cialis 5mg generic tadalafil 5mg generic

oral ampicillin 250mg – buy ampicillin generic order tadalafil generic

order ampicillin 500mg for sale – order generic ampicillin 250mg buy tadalafil 40mg pill

amoxil 1000mg brand – vardenafil order online order levitra 10mg online

order generic amoxicillin – purchase zithromax pills vardenafil 10mg drug

ivermectin tablets for sale walmart – stromectole online vardenafil cost

cheap stromectol – ivermectin 3mg tablets buy levitra 10mg generic

order doxycycline – buy doxycycline pill usa cialis sales

oral doxycycline 200mg – cheap cialis without prescription purchase cialis online cheap

overnight cialis delivery – reviews on canadian online pharmacy buy modafinil 200mg pills

tadalafil dosage – online pharmacy non prescription drugs modafinil 100mg cheap

prednisone 20mg over the counter – buy isotretinoin 40mg isotretinoin order online

order prednisone 5mg sale – buy ed pills us order isotretinoin pill

order amoxicillin 1000mg generic – sildenafil 100mg for sale viagra 50mg pill

order amoxicillin – buy amoxicillin buy viagra 50mg for sale

generic prednisolone – buy sildenafil without prescription buy viagra 50mg generic

lasix for sale – ivermectin over the counter canada stromectol 6mg online

buy furosemide for sale – cheap lasix 40mg stromectol without prescription

stromectol canine ivermectin for sale buy ivermectin 12 mg for humans

order hydroxychloroquine 400mg online cheap – chloroquine oral baricitinib 2mg ca

buy hydroxychloroquine without prescription – chloroquine oral baricitinib 2mg cheap

order glucophage 500mg for sale – order glucophage for sale buy amlodipine 5mg online cheap

buy metformin 500mg generic – buy metformin pill norvasc buy online

lisinopril 10mg canada – buy omeprazole 10mg brand atenolol

lisinopril 5mg usa – order lopressor generic atenolol 100mg brand

order vardenafil 20mg – levitra online clomiphene 100mg oral

buy vardenafil online – methylprednisolone 16mg pills buy clomid 50mg generic

perfect

thank you for a very good article

purchase albuterol for sale – professional letter writing services dapoxetine 90mg usa

albuterol 2mg sale – writing dissertation service order priligy online cheap